Online Privacy Policy

Effective as of 4 Apr 2024.

Your privacy is our priority. This Online Privacy Policy describes how Passionola, LLC and its subsidiaries and affiliates (“Passionola,” “we,” “us,” and/or “our”) handle personal information we collect online (i.e, through our websites) and offline (i.e., through in-person promotional activities), collectively, the “Services.” This Privacy Policy explains the types of personal information we collect and process, how we may use and share information, and the choices that are available to you with respect to our handling of your information.

How We Collect Information.

We collect information in connection with your use of the Services. This includes information:

  • You provide when you interact with the Services including information provided when you create an account.
  • From devices you use to connect to our Services, including data collected through our websites and apps and automatically from devices you use to connect to our Services. For more information about this, please our “Cookies and Other Tools” below.
  • From public or third-party sources (e.g., service providers and partners), including but not limited to social media and other websites that enable social sharing, government agencies, public or third party information sources, third party service providers, industry insiders, or business partners, and our affiliates.
  • From time to time, we may use or augment the personal information we have about you with information obtained from other sources, such as public databases, social media platforms and other third parties. For example, we may use such third-party information to better understand your interests by associating demographic information with the information you have provided.

What Information We Collect.

We collect a variety of types of information. They may include:

  • Contact information and demographic information, such as your name, address, phone number, email address, age or birthdate, gender.
  • Billing and shipping information, such as credit card details, billing address, and proof of identification.
  • Profile and account information, which may include contact, purchase, and Preference information as well as your account password, items in your online shopping cart or saved for future purchase, product review information, and other information about your profile or account.
  • Internet activity, such as your IP address, browsing history, search history, and information about your interaction with our websites and apps.
  • Preference information, such as your contact and marketing preferences, and flavor and product category interests.
  • User submitted content, such as photographs, comments, or other content you submit.
  • Content you make available through social media accounts (e.g., when you sign in using social media plug-ins).
  • Inferences drawn from any of the personal information described above to create a profile about your preferences, behavior, characteristics, and attitudes.
  • Location information of your device that you use when accessing our site, if your device settings allow us to collect location information.
  • We may aggregate any personal information that we collect in connection with our Services, such that the information is no longer personally identifiable or attributable to you.
  • We may use such aggregated information for our own legitimate business purposes without restriction.

How We Use Information.

We use the information that we collect to conduct our business and to provide you with the best possible products, services, and experiences. Depending on the Services provided, we may use your personal information to:

  • To provide and develop our Services: including to provide Services to you, maintain our websites, and better understand your interests.
  • To communicate with you, such as when you: place an order; call us; make a request or inquiry; enter a contest or sweepstakes; complete a survey; or share a comment or concern.
  • To process transactions: including collecting payment information to process transactions and deliver our Services.
  • For personalization of your experiences with us, including to: remember your interests and preferences; customize the products and services we share with you; track and categorize your activity and interests on our website and mobile application, including by identifying the different devices you use; and to enrich your experience on our website.
  • For marketing and advertising, such as to: send you marketing and advertising communications; and to customize the marketing and advertising that we show you.
  • For analytics, such as to: understand how you use our website; understand how you shop with us; determine the methods and devices used to access our website; and improve our website.
  • For security and fraud prevention: we may use personal information to monitor, detect and prevent fraud and improper or illegal activity and protect you, Passionola, our customers, and the public. We also use data to secure our online services including our network, websites and apps debug our online services.
  • To comply with law: we may use personal information to comply with applicable law, legal and regulatory obligations, and defend ourselves in litigation and investigations and to prosecute litigations.

From time to time, we also may combine your personal information with information obtained from other sources, including third parties, in order to provide you with more customized Services and product offerings.

We may use personal information collected from any of the sources listed in this policy for our internal business purposes, such as data analysis, audits, developing new products, enhancing our Services, identifying usage trends and determining the effectiveness of our promotional campaigns. We may also use inferences drawn from personal information to create a profile reflecting your preferences. We may use personal information collected from any of the sources listed in this policy for our internal business purposes, such as data analysis, audits, developing new products, enhancing our Services, identifying usage trends and determining the effectiveness of our promotional campaigns. We may also use inferences drawn from personal information to create a profile reflecting your preferences.

Why We Process Your Information.

We have lawful bases to collect, use and share your information. You have choices about our use of your data.

We will only collect and process personal data about you where we have lawful bases. Lawful bases include consent (where you have given consent), contract (where processing is necessary for the performance of a contract with you (e.g., to deliver the Services or products you have requested)) and “legitimate interests.” Our legitimate interest include:

  • Operate our business and provide our Services.
  • Understand and improve our Services.
  • Protect you, us, or others from threats (such as fraud).
  • Comply with laws that apply to us.
  • Where we rely on your consent to process personal data, you have the right to withdraw or decline your consent at any time. If you have any questions about the lawful bases upon which we collect and use your personal data, please contact us at [email protected].

How We Disclose Information.

We may disclose personal information with third parties. For example, we share personal information with:

  • Third parties and service providers that provide products or services to us, that help us market or advertise to you (including co-branded marketing and advertising), or that provide products or services to you. We may use third parties or service providers to perform any of the actions or activities allowed under this Policy. These also include service providers that provide professional services including accounting firms, auditors, and legal advisors.
  • Collaborators or business partners with which we jointly develop and/or promote our Services.
  • Law enforcement, government, or regulatory entities, as required or allowed by applicable law, such as for the legal and safety purposes described above, or otherwise to help prevent harm or fraud to us, you, our customers, or other third parties. We also may share personal information with third parties upon your request or with your approval, though we may not be able to accommodate all requests.
  • In connection with a merger, acquisition, business transfer, or reorganization if Passionola sells all or part of one of its divisions or assets. If we engage in such a sale or transfer, we will make reasonable efforts to direct the recipient to use your personal information in a manner that is consistent with this Privacy Policy. After such a sale or transfer, you may contact the recipient with any inquiries concerning the recipient’s privacy practices.
  • Please note when you provide a product review or other user content, that content will be publicly posted. Other users may be able to see your name or other information about you that you post.

Passionola does not sell your personal information or transfer personal information to third parties to use for their own benefit. However, we may allow certain companies to place tracking technologies like cookies on our websites. Those companies receive information about your interaction with our websites that is associated with your browser or device and may use that data to serve you relevant ads on our websites or others. Except for this kind of sharing, we do not sell any of your information. For more information about your choices, please see “Your Privacy Choices.”


We do not knowingly collect personal information from children under age 18. If we learn that we have collected personal information from a child under the age of 18, we will endeavor to delete that information.

Your Rights and Choices.

You may have certain rights in connection with your personal information. Depending on where you reside, you may have the following rights:

  • Access a copy of the personal information we have collected about you.
  • Request deletion of your personal information.
  • Correct or update inaccurate personal information.
  • Opt-out of sales or sharing of your personal information for cross-context behavioral advertising purposes. To opt out of Passionola selling or sharing your information for cross-context behavioral advertising, please review the Cookies Settings.

We reserve the right to verify your identity in connection with any requests regarding personal information to help ensure that we provide the information we maintain to the individuals to whom it pertains and allow only those individuals or their authorized representatives to exercise rights with respect to that information. If you are an authorized agent making a request on behalf of a consumer, we may require and request additional information to verify that you are authorized to make that request.

Under some circumstances, we will use multi-factor authentication to verify your identity. We may also request additional information where necessary. For example, if we suspect an access request is fraudulent, we will request additional information in order to verify your identity.

We reserve the right to deny your request if we cannot verify your identity. Where we deny your request in whole or in part, we will endeavor to inform you of the denial, provide an explanation of our actions, and the reasons for the denial.

You have the right not to be discriminated against for your privacy choices and we will not restrict or deny you access to our Services because of choices and requests you make in connection with your personal information. Please note, certain choices may affect our ability to deliver the Services.

If you wish to contact us to access or correct your personal information we have, or to inquire or provide feedback about our privacy practices, you can email us directly at [email protected].


You may unsubscribe from receiving marketing or other commercial emails from us by following the instructions included in the email. However, even if you opt out of receiving such communications, we retain the right to send you non-marketing communications (such as information about changes to our Privacy Policy or Terms of Use).

Cookies and Online Advertising

We, our service providers, and our business partners may also collect certain information about the use of our Services by automated means, such as cookies, web beacons and other technologies and across third-party websites.

We work with third-party companies for advertising purposes, including to: serve advertisements across the Internet; track and categorize your activity and interests over time on our website, and on third party websites; and to identify the different device(s) you use to access websites. We share information with these companies, and these companies may collect information—including automatically collected information when you use our website or mobile application—through the methods described in the “How We Collect Information” section above (see “using cookies and automatic collection methods”). These third-party companies also may possess or obtain information about you from your interactions: directly with the third party companies; with other websites, mobile applications, or companies that the third party companies work with; or from your interactions with advertisements the third party companies help to display to you. The information that these companies collect or that we share may be used to customize or personalize the advertisements that are displayed to you. We are not responsible for the privacy practices of these ad networks and other parties.

Web browsers may offer users of our Site the ability to disable receiving certain types of cookies; however, if cookies are disabled, some features or functionality of our Site may not function correctly. Some of our business partners that collect information about your activities on our Site may be members of organizations or programs that provide you with choices regarding the use of your browsing behavior for purposes of targeted advertising. For example, you may opt out of receiving targeted advertising on websites through members of the Network Advertising Initiative by clicking here or the Digital Advertising Alliance by clicking here.

To opt out of having your information collected for advertising purposes and receiving targeted advertisements, please review the Cookies Center.

Links to Other Websites and Third-Party Content.

We may provide links to other websites, services, and applications that are not operated or controlled by us (the “Third-Party Services”). This Privacy Policy does not apply to the Third-Party Services. While we attempt to facilitate access only to those Third-Party Services that share our respect for your privacy, we cannot take responsibility for the content, privacy policies, or practices of those Third Party Services. We encourage you to review and understand the privacy practices of any Third Party Services before providing any information to or through them. Your interactions with these features are governed by the privacy policy of the Third-Party Service that provides the feature.

How We Protect Your Information.

We maintain administrative, technical and physical safeguards designed to protect personal information we maintain against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

In order to protect your orders and access your account information we encrypt your connection to our server using SSL. The Secure Sockets Layer (SSL) software encrypts all the information you provide before it is sent to us.

Despite such efforts, however, please note that no organization can fully eliminate risks or guarantee the security of personal information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of information about you at any time, and we bear no liability for uses or disclosures of personal information or other data arising in connection with theft of the information or other malicious actions.

Content Submitted by You.

Some features of the Services allow you to post content such as comments and product reviews on our websites, mobile apps, or social media pages. Content that you provide may be shared publicly or with other users or third parties.

Data Retention.

Passionola retains data in accordance with its record retention program. The criteria used to determine retention periods include: (i) the length of time we have an ongoing relationship with you and provide the websites or Services to you; (ii) whether there is a legal obligation to which we are subject; or (iii) whether retention is advisable in light of our legal position (such as in regard to the enforcement of the Site Terms of Use, applicable statutes of limitations, litigation or regulatory investigations). The time periods we use to determine retention are based on the longest period Passionola needs to keep a category of company records that may contain personal information.

Changes to Our Privacy Policy.

We may change, at any time, our Privacy Policy. If we do make changes, we will post those changes on this page and indicate at the top of this page the date this Privacy Policy was last revised. You may read a current, effective copy of this Privacy Policy at any time by visiting this page. You should review this Privacy Policy from time to time to make certain that you remain up-to-date in the event changes to this Privacy Policy are made.

Contact Us

Please email us directly at [email protected] if you have any questions, requests or complaints regarding this Privacy Policy.

Applicable California Residents.

Below are the categories of personal information that Passionola collected and disclosed for a business purpose or shared with third parties in the past twelve (12) months.

Categories of Personal Information We May Collect, Disclose, or Share Purposes for Collection / Use Applicable California Residents Categories of Third Parties to Whom Personal Information May Be Disclosed or Shared

Name, contact details, and other demographic information

(May include name, email address, mailing address, and phone number.)

Provide you with our Services, process transactions, and communicate with you

Customers, Site visitors

Passionola family of companies, service providers, collaborators, government/law enforcement when necessary

Financial and payment information.

(Includes information used to complete a transaction.)

Provide you with our Services, and process transactions

Customers, Site visitors

Passionola family of companies, service providers

Usage Data / Internet Activity

(May include IP address, browsing, and search history.)

Provide you with our services, prevent fraud

Customers, Site visitors

Passionola family of companies, service providers


(i.e., inferences drawn from any of the information identified above to make a profile of a California resident, including preferences, behavior, characteristics, and attitudes.)

Provide you with our Services

Customers, Site visitors

Passionola family of companies, service providers, and collaborators